Hello there, I'm
Builder | Entrepreneur | Occasional Founder
I build AI-first SaaS, native apps, and the occasional company.
Engineer by training, operator by accident, builder by choice. 18+ years from writing code to running a company through acquisition — now back to building a portfolio of products. SimplifyS · 8apps · pdfEddie · Datapult.
Let's talk →What I'm building —
A small constellation of things. Some make money, some are bets, some are just fun.
8apps.co
A growing suite of productivity apps. Started inside Google Workspace, now expanding beyond it with a heavy AI lean. The bet: most "productivity" tools are still pre-AI. We're fixing that.
pdfeddie.com
Native iOS & macOS PDF tools, on-device by design. Lives under the 8apps umbrella but with its own brand — because PDFs deserve their own room.
More marketing solutions in the oven. Ask me in a few months.
How I got here —
Engineer → Operator → Builder.
Founder · 2nd-gen entrepreneur
Founded in Kolkata. Custom software, cloud and AI for businesses that want to move faster than their competitors. Google Cloud Partner. Now the engine I ship new products from.
Partner, COO & CTO
SimplifyS started supporting Happy Marketer on projects, then I (and my best people) got acquihired into the journey. Moved to Singapore. Helped build SEA's leading data-driven marketing agency.
Open to work with you on —
I take on a small number of engagements a year — only the ones I'd genuinely enjoy and where I can move the needle.
Fractional CTO
For founders who need a technical co-pilot — strategy, hiring, architecture calls, the awkward ones too.
GCP Architecture
Cloud strategy and architecture. We're a Google Cloud Partner via SimplifyS.
AI Integration
Figuring out where AI fits in your product — not where it impresses. Leverage, not chatbots.
0 → 1 Building
For founders with conviction and ambiguity. From napkin sketch to live product.
Digital Transformation
For growth-stage companies that have outgrown their stack and need someone who has done this before.
How I think
Simplification beats sophistication. Ship, then learn. AI isn't a feature — it's a leverage layer.